Paid Advertisements vs Natural Search Results

In the recent year or two both Google AdWords and Overture.com have been #1 when it comes to pay per click advertising. The dynamic capabilities of both engines allow for easily manageable marketing campaigns that reach targeted customers. But will the upfront cost get you higher traffic in the long term?

It is a great idea to use this targeted pay per click advertising as a long term way to guarantee visitors to your site. However, this targeted advertising comes at quite a price. With bids for clicks ranging between $0.30 and $2.00 it won't take long for even a medium sized marketing budget to run into the red. Check the latest prices for your keywords on Overture The solution to this is to get a good mix of both paid advertising and search optimized marketing.

Recent research shows that the top 5 freely listed URL's on Google’s search engine actually have higher visibility than any of the paid advertisements on the right hand side. This is a very important find because it shows that if someone spends the time and money to get a top rank on a major search engine it can and will produce results greater than pay per click advertising.
In Conclusion

While paid advertising brings in clicks usually on a very consistent basis it is important not to forget to spend time promoting your site through optimization and link building because it will bring long term benefit to your company with increased visibility through many facets of the internet. For information on how you can optimize your website for higher rankings check out our other articles listed below. For professional search optimization services contact us using our contact form.