I just went by the local Barnes and Noble today and picked up this book The Ultimate Marketing Toolkit and found it to be very straight forward and practical for anyone starting their new business or looking at expanding their current marketing strategies. The author does a good job of making it a simple read while providing plenty of examples to prove her point.
The book covers many topics such as ways to present your business without "hard selling" and ideas for ads, business cards, slogans, mission statements, and much more.
You can get it on amazon for cheaper than what I paid, here's a link for those interested The Ultimate Marketing Toolkit
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